C. 1915 LOGANBERRY JUICE RECIPE BOOKLET SALEM OREGON EARLY MOCKTAILS

Description

Offered is a c.1915, 7pp. paper wrapper booklet promoting Loju, Northwest Fruit Products Company’s brand of loganberry juice. The company was located in Salem, Oregon and the cover features a colorful illustration of “Old Man Oregon” in a top hat squeezing a huge loganberry into a glass bowl to the delight of a group of children and an attentive dog. The back cover has a beautiful illustration of the company’s bottle and shows that this booklet was printed by the well-regarded Schmidt Lithography Co. of San Francisco. The interior is divided into sections ( Loju for Social Occasions, for Men, for Home) and contains all manner of recipes for using Loju including punch, mock highballs, tapioca, custard pie, taffy and sherbet.
With the advent of prohibition in Oregon in 1913 (nationally 1919), Salem and Willamette companies began to promote loganberry juice as a refreshing alternative to alcoholic beverages. “They even went so far as to create pamphlets with loganberry “mocktail” recipes and slogans like “A man’s drink, a women’s friend.” willametteheritage.org  (See the cocktail recipes in the men’s section of this booklet). “The [logan] berry itself was not developed or discovered here [Oregon] Rather, that distinction goes to Judge James Harvey Logan, who accidentally crossed his Auginbaugh Blackberry and Antwerp red raspberry vines in his garden in Santa Cruz, California in 1881” see above source.
“In 1915, two Salem companies incorporated and began large-scale production of loganberry juice in the city, just a few blocks apart and within days of each other. The companies were spinoffs of older corporations – one brewery closed by local prohibition ordinances and one prune packing plant, but they both saw loganberry juice production as a good business move.  At least in the case of the Salem Brewery Association, they were desperate to find a product to process in the plant they had invested a good deal of capital in and that was now standing idle.  And so the Northwest Fruit Products and the Oregon Fruit Products Companies were born.The Northwest Fruit Products company, utilizing the facilities (and key employees) of the former Salem Brewery Association at the northwest corner of Commercial and Trade streets (now the sculpture area near the Salem Conference Center) specialized in the creation of a beverage called “Loju.” “Marketing the new product was key to their success and both businesses started reaching out to “hotels, clubs, railroad companies, etc.” to get their products on tables and in people’s purview. By some estimates 0,000 were put into national. advertising campaigns. They worked.  Advertisements for Salem-made loganberry juice appears in newspapers from Vicksburg, Mississippi to Moline, Illinois.” same source
Size: 3.5" X 6"
Condition: Very good, with a small scrape in the white at the left bottom corner of the cover.
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